WhoNu Cookies: Spreading the Wrong Message?

While I was home today I saw a commercial on television for a product called "WhoNu Cookies".  I normally don't pay much attention to ads however this particular one caught my ear. 

WhoNu is marketing what they deem "nutrition-rich cookies".  You can see for yourself here, WhoNu Cookies Link. 

First let me state that I am all for producing  "nutritious" foods or creating a more nutritious form of a food naturally, when possible.  My issue with this product is that they are marketing  the message that you can replace healthy foods in your diet and get your nutrition from cookies.

In a country where over 1/3 of the population is overweight or obese, is this the proper message to send?  Are these habits that we should be teaching our children?  Are these eating habits we want to get into?  My next question is can you stop at just 3?

Here is a sampling of the marketing below:

Their tag line is "Nutrition Rich Cookies".  That sounds like an oxymoron. Yes, this product in comparison to other cookies may be a better option nutrition-wise, however it is not a replacement for fruit or another healthier food choice.
 
Just a few of the label claims are as follows:

• As much fiber as a bowl of oatmeal
• Oatmeal has other nutritious qualities that you would miss out on by making this swap.  Of course eating 3 cookies for breakfast sounds tempting (especially to children), but is it a good habit to get into?  Would you truly feel full from the cookies and would it hold you until lunch?
• As much Vitamin C as a cup of blueberries.  
• What about the phytochemicals and antioxidants that you would miss out on?  A cup of blueberries only has 84 kcals vs. 170 kcals in the 3 cookies that they consider a serving.
• As much iron as a cup of spinach.
•   One cup of a spinach contains more folate and Vitamin A than a serving of WhoNu cookies.  A cup of spinach only has 4 kcals vs 170 kcals in a serving of (3) cookies.

Bottom line, if you want to indulge or have a sweet tooth - I'm all for this product over a different processed cookie and if you can practice portion control.  However, I hope products and messages such as these will not encourage people from skipping out on fruits, vegetables, and other healthier foods to get essential vitamins, minerals, and phytochemicals.